by Adam Skikne

1. What is Snapchat?

Snapchat is an app that allows you to share pictures and short videos that delete themselves after 10 seconds. You can also draw or write on your pictures. It’s more fun than it sounds.

2. That sounds stupid. Why would people use Snapchat?

Young folk are getting tired of the fact that everything you do or say online sticks around forever. Sometimes, you just want to share something and not have it recorded until the end of time.

3. Is this the app everyone uses for sexting?

Apparently but not really. I get a decent amount of snaps from friends everyday. So far, not a single sext. But if you do want to sext (am I using that word correctly?) you can add me: adamskikne

4. Can’t people just screengrab your snaps?

Yes, but it’s cool. Some snaps are just too awesome not to save. Plus you get a notification when someone screengrabs your snap. So you know if you need to start panicking.

5. Why is everyone talking about Snapchat?

Facebook reportedly offered $3 billion to acquire Snapchat. Facebook got turned down.

Google reportedly offered $4 billion to acquire Snapchat. Google got turned down.

6. That’s crazy. How many people are on Snapchat?

It’s tough to say. Snapchat isn’t confirming the total number of active users.

7. Ok…so why the billion dollar offers?

There are more snaps sent each day than the number of photos loaded onto Facebook.

8. Should Facebook be worried?

Facebook shouldn’t be worried about Snapchat per se. Facebook should be worried that young people think that Facebook is boring and aren’t using it as much as they used to.

9. Is Snapchat worth billions of dollars?

Probably not. They haven’t figured out a way to make money and people are very fickle when it comes to the next hot app. Plus a lot of their metrics are very misleading at the moment.

10. Can brands use Snapchat?

Yes and no. Seriously, this is taking way longer than 10 seconds. I guess you could use Snapchat’s relatively new Story feature to create a feed of pictures and videos that live for 24 hours before deleting themself. I’m sure Snapchat is probably looking at new features specifically for brands. To be safe, just stick to Facebook and Twitter and quit trying to look smarter than you really are by trying to find “the next big thing” in social media.

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You can get Snapchat on the Google Play Store and the Apple App store.

 *No turtles were harmed in the making of this post

• Saved: Mobile, Social
• Tagged: Facebook, Mobile, SnapChat, Social