How Africa Accesses Facebook on Mobile 2014
About a year ago, I took a look at how Africa accesses Facebook on mobile as part of a project for a course run by the ODMA (the Ogilvy Digital Marketing Academy). I sourced all of the data from Facebook’s ad planning tool and broke the data down into:
- Total Facebook users by country
- Total mobile Facebook users by country
- Total mobile users accessing Facebook on Feature phones, on Android, on iOS, on BlackBerry and on Windows Phone.
Facebook recently announced that there are over 100 million people in Africa using Facebook, half of all Africans connected to the internet. And since it’s been a year since my original post, I decided it was time to relook how Africa accesses Facebook on mobile in 2014.
Last year, I mainly looked at the five countries with the largest number of Facebook users. This year, I looked at how many people were using each mobile platform to access Facebook across the continent. Here are the results:
- 40,817, 600 African access Facebook on Android devices
- This accounts for roughly 45% of mobile Facebook users in Africa
- The number of Africans using Android devices to access Facebook has increased 244% in the past year
- 35,533,600 Africans access Facebook on Feature Phones
- This accounts for roughly 39% of mobile Facebook users in Africa
- The number of Africans using Android devices to access Facebook has increased by 19%
- 6,209,240 Africans access Facebook on iOS devices
- This accounts for roughly 7% of mobile Facebook users in Africa
- The number of Africans using iOS devices to access Facebook has increased by 58%
- 5,778,880 Africans access Facebook on BlackBerry devices
- This accounts for roughly 6% of mobile Facebook users in Africa
- The number of Africans using Blackberry devices to access Facebook has increased by 3%
- 1,649,440 Africans access Facebook on Windows Phone devices
- This accounts for roughly 2% of mobile Facebook users in Africa
- The number of Africans using Windows Phone devices to access Facebook has increased by 146%
Some General Observations from the Data:
- Compared to last year, more Africans are using Android devices (although this may include tablets) to access Facebook than Feature Phones. Bear in mind that this doesn’t mean that there are more Android devices than feature phones in Africa.
- All the use of all mobile platforms to access Facebook grew over the past year
- Android enjoyed triple digit growth in the majority of African countries in the study – this growth may increase in coming years as Google launches Android One in Africa
- The number of Facebook users in Africa grew by 26% in the past year with 92% of users accessing the service on mobile devices
A Note on the Data:
All of the data used in this post was sourced directly from Facebook’s Advertising Tool. To the best of my knowledge, all of the above data is as accurate as possible at the time of originally publishing this post. If there is an error in the data, it may be my fault (please let me know if you find something wrong). If I was not at fault, then Facebook was drunk. You can find a full PDF of the data here. If you would like it in an editable spreadsheet, please let me know and I will gladly supply it.
I have tried my best to not be misleading with the data in this post. You are free to reuse any of the figures in this article but please do so in context – this is important to make both you and myself seem less stupid.
Snapchat’s Secret Sauce
It seems like every other day that someone announces another Snapchat clone. Facebook had Poke, then Slingshot. Both failed. Path redesigned their chat app to be more ephemeral in nature. Instagram launched Instagram Direct for private sharing and is even testing a new private photo sharing app called Bolt.
Why is everyone trying to be Snapchat and why is Snapchat still ahead of the game. I’d like to argue that Snapchat has a secret sauce. Here’s why:
1. Snaps are Super Expressive
You can share photos and videos with lots of apps, so what makes Snapchat so special? The answer is that a snap is not just a photo. By allowing users to add text, apply filters and draw on their photos and videos, Snapchat offers their users a way to be both highly creative and super expressive. Now when you combine this with the ephemeral nature of Snapchat, you create a way for users to share moments, big or small, in a way that is more natural than most other social networks.
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Now if you compare Snapchat to some of it’s “competitors”, you’ll see that they haven’t perfected this perfect balance of expressiveness and ephemerality. Poke was just a pure clone of Snapchat with none of the coolness factor. Slingshot arguably comes close but requires an awkward sling to unlock mechanic. Bolt emphasises speed over creativity. Most other ephemeral apps are using the feature as a gimmick. And Instagram Direct just doesn’t allow users to be expressive enough. You can only do so much with Instagram’s selection of filters which is why people have started editing their photos in 3rd party apps like VSCO CAM.
Also, Instagram is just not a private social network. Like Twitter, you want as many people to see, like and comment on your photos while getting as many followers as possible. Instagram is one of the fasted growing and most exciting social networks at the moment. Why they want to be Snapchat instead of Instagram is something I just don’t get.
2. Snapchat has made smarter product decisions
You don’t often hear Snapchat announce new features but when they do, they are often well thought out, make the product better and receive overwhelmingly positive feedback. Some examples of such features include Snapchat Stories, Our Stories and Snapchat Chat. Snapchat Chat is particularly great and does an excellent job at keeping users in the app for longer.
If we look at (or pick on) Instagram, they’ve made a number of product announcements this year. Adding advanced photo editing features and redesigning the app to be more usable in emerging markets were great moves. Launching Instagram Direct, using Facebook Places instead of Foursquare for location data and even launching Bolt seem more misguided.
3. Snapchat is finding cool ways to monetise
Every social network faces the challenge of increasing the number of its users while making as much money as possible. This often involves making the service attractive to brands and by selling users to advertisers. Services have to get this just right because users don’t want to be spammed.
Snapchat is reportedly looking at alternative ways to monetise so that they don’t alienate their audience of “cool kids who use Snapchat”. Snapchat is doing their best to make the service more brand friendly while avoiding monetising through ads (because ads are lame). Some of their ideas include sponsored events (like EDC), sponsored geofilters and even a mobile payments service. If they can get this right, then Snapchat has an even brighter future than initially anticipated.
Getting the Most Out of Plex
Over the past couple of weeks, I’ve spent a lot of time using using Plex to organise and consume my TV Shows and Movies. Plex isn’t new, in fact it’s been around for ages. But if you are looking for a better way to consume your media, Plex could just be for you.
Here is a quick guide to getting the most out of Plex:
What is Plex?
Plex basically consists of two parts. The Plex Media Server is an application that organises your media library and matches artwork, descriptions and other metadata for all of your files. This is particularly great for TV shows. The other part of Plex is the Plex Client which is available for including Mac, PC, Chromecast, selected Smart TVs and set top boxes as well as all your iOS and Android devices.
Pro Tip: Plex also syncs your media across devices. So if you are halfway through a movie you watched on you laptop, it’ll pick up where you left off when you start watching again on your tablet.
Watch Your Media on Your TV
While it’s great to watch your media on your laptop or computer, it’s even better to watch it on your TV. You can get your media on your TV by connecting your computer or laptop to your HD TV through an HDMI cable. Alternatively, you can wirelessly stream your media to your TV through a Chromecast, supported set top boxes or through Plex apps developed for selected Smart TVs. You can even get Plex running on a Raspberry Pi, which is super impressive.
Stream to Your Mobile Device with the Plex App
You can also stream all of your media to your tablet or smartphone through the Plex app for iOS and Android via your local wi-fi network. This is one of the reasons I have fallen in love with Plex as I spend most evenings lying in bed with the electric blanket switched on, watching episode after episode of The Sopranos. Occasionally, chips are even eaten.
Remote Control
Another feature of the Plex mobile app is that you can use your tablet or smartphone as a remote to control Plex. That is great if you using Plex to consume your media on your TV. People who still watch TV on TV might not think that having a remote control is a big deal, but for cord-cutters, it’s awesome.
Pro Tip: If you are on Android, I would recommend using the Plex Remote app.
Access Your Media Remotely
With Plex, you can access your media remotely (i.e. outside your local Wi-Fi network). This is one of the more advanced features of Plex and requires you to forward a port on your Wi-Fi router (here’s how). To be honest, I’ve never had to make use of this feature so I’ve never set it up but it’s nice that you can do this if you ever need to.
Share Your Media Library with Family and Friends
If you sign up for a MyPlex account (it’s free) you can also share your media libraries with family and friends. This is another great feature but speed and playback quality may be affected by the speed of your internet. Once again, another great feature if you ever need it.
Premium Features:
While you may have to pay a few dollars for Plex’s mobile apps, the majority of the Plex experience is 100% free. But Plex offers you even more if you sign up for a Plex Pass subscription. Some premium features include syncing files to your mobile devices for offline viewing and cloud syncing so you can stream your media from Dropbox when your home library is unavailable.
Plex is a great product for those that love their media. Hopefully after reading this post, you have everything you need to get the most out of Plex. You can find out more about Plex on their website and download the Plex mobile apps for either iOS or Android.
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Jawbone UP24 Review
The UP24 is the latest fitness tracker from Jawbone and aims to help you “act in the moment and live better”. But can a fitness tracker really make you healthier and happier? I decided to give one a try and find out.
Design and Hardware:
The UP24 has a stylish yet understated design. In fact, most people would probably mistake it for for a bangle or a bracelet instead of a hi-tech fitness tracker. The device is made from a soft rubber which is both comfortable and lightweight, which is good since you need to wear it almost 24/7.
Unlike other fitness trackers like the Nike FuelBand, the UP24 doesn’t have any sort of screen on the device itself. This means that you’ll need to check your phone in order to see any of your fitness data. I actually didn’t miss having a screen on my wrist as it made the UP24 lighter and less obtrusive. I also really liked using the excellent UP app which syncs wirelessly with your band throughout the day.
It should be noted that the arms of the UP24 don’t fasten, clip or lock into place. Instead, the arms of the band kind of just wrap around and hug your wrist. Initially I thought this would cause the band to keep slipping up and down my wrist but thankfully this wasn’t the case. Just make sure you get the right size band for your wrist if you decide to buy one for maximum comfort.
The UP24’s battery life is really impressive. The device only needs to be charged about once a week which is fantastic. When you do charge the device, you’ll need to plug it into a mini headphone jack / USB adaptor. Both the adapter and the headphone jack cover on the device are quite small so you just need to be extra careful not to lose them as I imagine they will both be quite difficult to replace.
The UP App:
The UP app is incredibly well designed and makes it easy to access and keep track of all your fitness data. The UP app primarily focuses on three main areas:
- Measuring how much you move
- Measuring how much and how well you sleep
- And measuring what you eat
In addition to measuring the above, the app also prompts you with recommendations based on your data, offer tips and make recommendations to help you reach your health goals. It’s like having a friendly little gym buddy that is always looking out for you.
The app is very functional, allowing you to easily log exercise sessions and meals and does a great job of visualising your data. If you use other fitness apps like Runkeeper, My Fitness Pal or even, IFTTT, you can even connect them to the UP app to take your training further.
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The app also has a social component called ‘My Team’ which allows you to to see the activity of friends who are also using Jawbone devices in your UP news feed. It’s great to see friends activity and be able to encourage each other but a small part of me does feel a bit creepy knowing when my friends are sleeping. Or is it just me?
Speaking of sleep, it’s one area where UP24 stands out. It does a really good job of tracking your sleeping patterns and explaining how they affect your health and overall mood. The app even allows you to set a smart alarm that wakes you up in the morning while you are in a specific part of your sleep cycle so you feel more refreshed and energised.
Final Word:
If you are looking for a fitness band that does more than just count your steps, you should seriously consider the UP24. It has a sleek, comfortable design, excellent battery life and wirelessly syncs all your fitness data with your phone. It makes it easy to track your fitness, your food intake, your sleeping patterns and your overall mood. If you are looking for that extra bit of motivation, the UP24 could just be for you.
What Rocks:
- Stylish design
- Comfortable
- Excellent battery life
- Awesome app
- Great sleep tracking
- Social integration for friends
What Sucks:
- Some might want a screen on their wrist
- Some might prefer a clasp or some way to tighten the band depending on their wrist size
Final Score:
8 out of 10
The UP app is available for Android and iOS. You can find out more information about the app and check device compatibility by clicking below. UP24 devices are compatible with devices running Android 4.3 and later as well as the iPhone 4S, 3rd generation iPads, iPad Minis and 5th generation iPods and newer.
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Snappy Payments
SnapScan is an award-winning and locally-developed app that allows customers and merchants to complete transactions by scanning a QR code on a customer’s smartphone and confirmed with an SMS sent to the merchant. And yesterday, it was officially launched into the South African market by Standard Bank.
Credit needs to be given to both developers FireID and Standard Bank for making SnapScan as open as possible. Whether you are a consumer or a merchant, you don’t need to be a Standard Bank customer to use the service. SnapScan is also completely free for consumers and the only cost to merchants is a 3% fee on each transaction.
There are no other costs for merchants to register and start using SnapScan which makes it extremely attractive to both formal and informal merchants. In South Africa, this addresses a real problem for smaller merchants who may not be able to afford the cost of setting up a POS machine combined with interrupted or unreliable connectivity.
Signing up as a merchant can be done on the SnapScan website and is quick and easy. Hopefully more and more merchants do so as the success of the service will ultimately depend on whether it catches on with local merchants.
The service has already signed on a number of merchants at local craft markets such as Neighbour Goods. This is great news for merchants as well as customers like me. From personal experience, I always run out of cash at these types of places and spend more time bumbling about like a cash-less idiot than I do enjoying craft beer and Balkan Burgers.
Using SnapScan
FireID has worked hard to make the service and the app as simple and as easy to use as possible. Once you download the app, you add the details of your credit or debit card, enter your name and you are good to go. To make a payment, all you have to do is:
- Scan a merchant’s QR code at their point of sale
- Type in the transaction amount
- Enter your unique SnapScan PIN
I tested the service by paying for some Coffee at Motherland and the whole process took less than 30 seconds. It was weird not paying with actual money or a card but it was one of those magical moments when you feel like you are living in a futuristic science fiction movie.
The app also has a Find Merchant feature that let’s you search for nearby places that use SnapScan. This feature has a lot of potential, especially once more merchants sign on. In addition to being a payment app, it could also help you find new interesting places and provide merchants with an additional way to attract customers.
SnapScan is a well-designed, simple and easy to use service for both consumers and merchants. The service has a lot of potential and the developers have already hinted at some exciting future plans, including being able to use SnapScan for online payments. It’s great to see something like SnapScan developed locally. Let’s hope local merchants and consumers take advantage of it.
What Rocks:
- Locally developed
- Great platform for merchants and consumers
- Use it no matter where you bank
- Simple, slick and easy to use
- Makes you feel like you are living in the future
What Sucks:
- May take some time for more merchants to sign up
8 out of 10
Find out more about SnapScan and / or become a SnapScan merchant at www.getsnapscan.com and download the SnapScan app for your smartphone.
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Marvel Unlimited Review
My initial attempt to review the Marvel Unlimited app turned into a rant about the merits of digital comics versus real comics. At the time, the Marvel Unlimited App was poorly designed and extremely buggy. But one year later, I can honestly say that Marvel Unlimited has become one of my favourite and most used apps. And after a recent and major update to the app, I think it’s finally time to do a proper review.
The App:
Marvel Unlimited is an annual subscription-based service that gives you access to roughly 13,000 digital comics that can be read on your smartphone, computer or tablet. It costs $69.99 (R700) a year which could be an incredible deal depending on how many comics you are going to read. For example, digital comics cost between $2 and $4. In the past year, I’ve read about 200 digital comics on the app, which means that I’ve essentially consumed at least $200 worth of comics. So if you like to geek-out hard, this could be the app for you.
When the app first came out, the comic book reading experience was quite clunky, very buggy and would often crash. Thankfully, this has been fixed in the recent update and the reading experience is on par with other comic book apps like ComixOlogy. Another feature that started working after the recent update is offline reading, where you can save up to 12 issues onto your device. This is incredibly handy if you have a Wi-Fi only device or are about to get stuck on a plane…
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The Content:
The sheer variety of comics available on the Marvel Unlimited app is still amazing, astonishing, incredible, fantastic and spectacular…It’s still pretty awesome having access to everything from classics from the Golden Age of comics to the latest issues of Marvel Now. No matter what type of Marvel comics you’re into, the app will keep you pretty well covered.
The only downside is that Marvel only loads a comic onto the app 6 months after it has been published. This is not a train smash, but if you like your comics fresh off the press, you will need to make another plan.
Despite this, I cannot overemphasise how many great titles are on the app. There are plenty of great Marvel Now titles including Uncanny Avengers, Brian Michael Bendis’ excellent run on All-New X-Men, Thor: God of Thunder (the most Sandman-like comic since Sandman) and Matt Fraction’s Hawkeye which is my favourite Marvel series ever. It has an entire issue told from the perspective of a one-eyed dog and is just generally fucking incredible. There is also the complete Age of Ultron series which will form the basis for the next Avengers movie (just saying).
There is no shortage of great comics on the Marvel Unlimited app. If you like reading comics, want to catch up with what’s happening in the Marvel Universe or just explore it; download this app and just give Marvel your money. I know it’s quite rare to write a review after spending almost a year using a product or service…but I have loved this service and look forward to spending another year in the Marvel Universe.
What Rocks:
- The updated app actually works
- Amazing, astonishing, fantastic and spectacular content
- Updated weekly with new mix of classic and recent comics
- Good value for geeks with lots of time on their hands
What Sucks:
- Newest comics are 6 months old
- Occasional bugs (although more and more of them are being squashed)
Rating:
8.5 out of 10
Android Wear: A Platform for Wearable Devices
by Adam Skikne
2014 is the year of the wearable. Everyone is talking about wearables and every device manufacturer is trying to sell you one. But what should a wearable do? And do we even need them?
These are they types of questions that have floated around the world of tech as we all wait for a company like Google or Apple to step forward and connect the dots for all other consumer electronics companies, showing them the way forward. Well a few weeks ago, Google unveiled a preview of Android Wear, a modified version of Android designed specifically for wearables. The good news: the dots have been connected beautifully. The bad news, at least for Apple, is that Android Wear might have just solved everything wrong with wearable devices.
Here are 5 reasons why Android Wear has positioned itself perfectly to win the war for being the dominant platform for wearable devices:
Usable UI:
Creating a usable UI has been a major problem that smartwatch manufacturers have been trying to solve over the past few years. Most smartwatch manufacturers have made the mistake of trying to shrink down the UI that’s already on your smartphone and just put it on your wrist. This has led to terrible experiences as most smartwatches are not as powerful as modern smartphones and have much smaller screens
Android Wear is powered by Google Now, Google’s contextually aware, card based system. Google has implemented a similar card-based system for Google Glass and it has been praised as an ideal UI for wearables, showcasing that it can work across a number of different form factors. This card-based approach to UI offers the perfect balance between information and interaction, reminding us why the wearable category so compelling.
Context:
The other side of including Google Now into Android Wear is context. The promise of wearable devices is the added value that can be created “in the moment” through contextual data. These devices will need to know things like has there been a traffic accident on the way to work? Has my flight been delayed? Am I missing the rugby to take my girlfriend out for our anniversary but still want to know what’s happening in the game?
All of this requires contextual data and no one is doing a better job at collecting and interpreting this data than Google. And while Android is free, Google Now is proprietary software. This means that if you are a wearable device manufacturer and you want context baked into your device, you pretty much need to jump on the Android Wear bandwagon. This is something that should be worrying Apple as they can’t compete with Google in this particular area.
Voice Actions:
If your wearable device has a screen, it will most likely be tiny. Which is fine if all you want your wearable device to do is just give you your latest notifications…but who wants that? That sounds lame. Of course you want to get these super cool contextual updates but you also want to do do something with them without taking out your smartphone.
Android Wear includes all the great work that Google has done with voice controls in Android over the past few years. One of Google’s goals is to create the Star Trek computer, a computer that can be controlled using natural language. It sounds incredibly geeky, but if Google can make talking to our computers seem normal, it will be a huge factor in ensuring wearables have mass market appeal.
Openness:
Android has an incredible amount of momentum behind it with over a billion Android smartphones and tablets being activated around the world in the past 8 years. Android is the most popular mobile OS in the world today and one of the reasons for all of this success is that it is open.
According to Business Insider’s recent report on the Internet of Things, the number of devices that will make up the internet of things is going to far exceed the number of both smartphones and tablets in the world. Judging from the recent smartphone and tablet wars, open systems will trump closed systems. If you want to build a world where everything can talk to everything, regardless of specs, screen size or manufacturer, Android seems to be the smart platform to use and Android Wear is going to be the thing that makes sure everything can keep on talking.
Custimisation:
One of Android’s key selling points over iOS has been cusomisation. But moving forward, we won’t be worried about customising our phone’s wallpapers or widgets. Every part of our lives and all the devices in them will be fully customisable. Starting with what kind of wearible you want and what you actually want it to do.
You want a smartwatch? A fitness tracker? A sleep tracker? A smart thermostat? A mask that measures air quality? Glasses that take videos? Hats that broadcast free wi-fi? A toothbrush that automatically books an appointment with your dentist? Whatever you can think of, someone will build it. And if I’m right about openness and custimisation, people will probably be building it on something like Android Wear.
Sony SmartWatch 2 Review
by Adam Skikne
Tech experts have predicted that smart watches are going to be the breakout product categories of 2014. The first smart watches are now available to consumers with the next generation being shown off at CES 2014. But what is it like to use a smart watch, what should they do and should you buy one? I was fortunate enough to get my hands on the Sony SmartWatch 2 to review.
Design and Hardware:
The design of the Sony SmartWatch 2 is quite impressive. With its square face, rounded corners and chamfered edges, the Sony SmartWatch 2 is a sleek device with a premium feel. It was definitely noticed when it was on my wrist and the majority of people who saw it became quite curious when they found out that it was a smart watch. So basically you can safely wear it in public without worrying if you look like an idiot.
Perhaps the most important feature of the SmartWatch 2 is its screen. And while the screen is bigger and brighter than the one found in the original Sony SmartWatch, I did wish it had a slightly higher resolution. Despite this, the SmartWatch 2’s screen is usable in most lighting conditions (including outdoors in bright sunlight) and manages to always stay on while conserving battery.
Battery life on the SmartWatch 2 is another plus. When I first unboxed the SmartWatch 2, its battery was about 65% full but still lasted me a good three days before needing to be recharged. The SmartWatch 2 charges via a micro USB cable which is quite convenient. It should be noted that the SmartWatch 2 is also water resistant. So if you ever wanted to check Twitter while you’re in the shower, this is the device for you.
Set Up:
Setting up the SmartWatch 2 is relatively simple as it pairs with any Android phone running Jellybean and above through NFC or Bluetooth. Unfortunately the Smart Watch 2 is not compatible with iOS devices. Once the devices have been paired, you are prompted to download the Sony Smart Connect app on your phone. The app allows you to find, link and control a number of other apps that have been specifically designed for the SmartWatch 2.
Through the Smart Connect app, the SmartWatch 2 can be linked to your phonebook, dialer, music player, SMS messages, Twitter, Facebook and various fitness apps like Endomondo and Runtastic. There are roughly 300 additional apps that you can be downloaded for the SmartWatch 2. The majority of these apps are lightweight and free but there are a few apps that offer very similar functionality. Still, these apps add additional functionality to the SmartWatch 2.
Using the SmartWatch 2:
The experience of using the SmartWatch 2 will vary based on your expectations of what a smart watch should do. Smart watches are set to become an increasingly important product category in the next few years but it is still a product category that needs to be better defined by device manufacturers.
The interface of the SmartWatch 2 should be familiar to anyone who has used an Android phone. You can swipe through installed apps and the SmartWatch 2 even has the standard back, home and options buttons found on most Android devices.
The SmartWatch 2 primarily acts as second screen that allows you to view notifications on your wrist and perform basic tasks like controlling your music without the need for taking your smartphone out of your pocket. The notifications that pop up on your wrist can make it easier to spend less time looking at your phone, which is good. However, it’s very easy to become inundated with notifications depending on which services you link with the SmartWatch 2. Messages and social media updates can be problematic but the settings for these apps can also be tweaked to improve the experience.
There are a few snags. The SmartWatch 2 does well with text based notifications but struggles with updates or emails that are image heavy. Your wrist will ring when you get a phone call but you can’t answer the call or speak into the watch. These are not faults per se but maybe just missed opportunities. I have no doubt that these features and capabilities will be included in either future iterations of the Sony SmartWatch. You can already find them in competing products like the Samsung Galaxy Gear but at a slightly higher price point.
Wrap Up:
The smart watch is a product category that currently doesn’t have mainstream appeal but this is will likely change over the next year or so. If you are an early adopter or love the idea of smart watches, then the Sony SmartWatch 2 is a definite contender. It is well designed, compatible with a wide range of Android phones and is supported by a number of specially designed third party apps.
On the spectrum of available smart watches that are currently available, I would say that the SmartWatch 2 fits in between the Pebble and the Samsung Galaxy Gear in terms of price, battery life, device compatibility, build quality and apps. If you are in the market for a smartwatch, I would recommend that you look into these three products and see which one suits you best based on your individual needs.
Final Score: 6.5 out of 10
I got my Sony SmartWatch 2 review unit from the fine folk at the Orange Online store. They stock the Sony SmartWatch 2 (available from R1995.00) as well as the Pebble Smartwatch and the Samsung Galaxy Gear. If you enjoyed the review or are in the market for a smart watch, feel free to visit them at http://store.orange.com/za/p_orange_home.aspx
How Africa Accesses Facebook on Mobile
by Adam Skikne
We’ve often heard that Africa is the next big opportunity for businesses and brands. We also heard that social and mobile are two factors that are going to shape the way that business is conducted in Africa. So with this in mind, I thought it might be worthwhile to try shed some light on how how Africa accesses Facebook, the world’s largest social network, on mobile.
It sounds like a simple question but the answer is a bit more complicated. We should all know that there are a number of social and economic factors that make each African country unique in their own right. But through data from Facebook, we may be able to shed some light on the current mobile landscape in Africa and make some predictions about how it will change in the next few years.
How Africa Accesses Facebook in Africa
If you look at Africa as a whole, there are over 77 million Facebook users with over 51 million users who access the service on mobile. It is interesting to note that the ratio of Android to Blackberry devices in Africa is over 2:1 – (although this may include Android tablets). But this only provides a broader picture, so for your convenience, I’ve broken down the data for the five largest countries in Africa, based on the number of mobile users (a full PDF of all the data for 50 African countries can be found at the bottom of the page)
1. Nigeria
How Nigeria Accesses Facebook on Mobile
87% of Nigerian Facebookers access the social network from mobile devices. 68% of these mobile users use feature phones while another 18% use BlackBerries.
2. South Africa
How South Africa Accesses Facebook on Mobile
93% of South African Facebookers access the social network from mobile devices. 47% of these mobile users access Facebook through a feature phone while another 30% use BlackBerry devices.
3. Egypt
How Egypt Accesses Facebook on Mobile
FUN FACT: Egypt has the largest number of Facebook users in Africa but only the third highest number of mobile users. 45% of Egyptians use feature phones to access Facebook with another 38% using Android devices.
4. Morocco
How Morocco Accesses Facebook on Mobile
Only 55% of Moroccan Facebookers access the social network on mobile. 39% of these users do so on feature phones while 37% of users use Android devices. It shouldn’t be long before the most popular way to access Facebook on mobile is on an Android device.
5. Kenya
How Kenya Accesses Facebook on Mobile
85% of Kenyan Facebookers access the social network on mobile. Like Nigeria, a large percentage of these users (71%) do so on feature phones. Unlike Nigeria and South Africa, the next most popular platform is Android.
Some General Observations from the Data:
- Feature phones are still king
- Android’s market share is gowing in a number of a of African countries
- BlackBerry is still prevelant but only in a select number of markets
- iOS has found a niche in a number of markets but is not widely used
- Microsoft should quit now or start making Android devices
A Note on the Data:
All of the data used in this post was sourced directly from Facebook’s Advertising Tool. To the best of my knowledge, all of the above data is as accurate as possible at the time of originally publishing this post. If there is an error in the data, it may be my fault (please let me know if you find something wrong). If I was not at fault, then Facebook was drunk. You can find a full PDF of the data here. If you would like it in an editable spreadsheet, please let me know and I will gladly supply it.
I have tried my best to not be misleading with the data in this post. You are free to reuse any of the figures in this article but please do so in context – this is important to make both you and myself seem less stupid.
Android Kit Kat
Android Kit Kat
by @adamskikne
It’s been a crazy 24 hours in the world of tech. Microsoft announced that they’re buying Nokia for $7.2 billion. Apple confirmed that they’ll be announcing their new iPhone on 10 September. And Google announced that the next version of the Android operating system will be called Kit Kat. O yeah, and that over 1 billion Android devices have been activated around the world.
It’s crazy to think that Google acquired Android in 2005 and, in just 8 years, they have managed to activate over a billion Android devices. This stat alone should blow your mind and get you thinking about the the future mobile landscape. The global population is currently sitting at 7.13 billion people. This means that roughly 1 in 7 people around the world have an Android device (although to be fair, some people might own more than 1 Android device but it’s still pretty impressive).
According to recent stats, roughly 80% of all smartphones sold around the world in the last quarter were powered by Android. And with the prices of entry level Android smartphones continuing to drop, it’s not hard to imagine Android’s growth continue to soar in emerging markets in the coming years.
Remember, Android is free for manufacturers to use, has a highly committed developer community and is designed to run on smartphones, tablets and other smart devices. Apple has been rumored to be launching a cheaper iPhone which may be unveiled later this month. Microsoft has hedged their bets on Nokia and Blackberry…well BlackBerry has a really good messaging app.
Taking the above into account, I think Android has a good shot in emerging markets.
Kit Kat is also a really good name for the next version of Android. It’s much more consumer friendly and much better than Google’s other option: Key Lime Pie. According to TechCrunch, a deal for Google struck a deal with Nestle to use the Kit Kat brand in less than 24 hours with no money changing hands. This was another brilliant move by both parties as it will lead to massive exposure for Google and Kit Kat. Kit Kat have already rebranded their Facebook page and released a video that parodies the world of tech. Expect to see much more from Google and Kit Kat in the next few weeks.
