Android Kit Kat
It’s been a crazy 24 hours in the world of tech. Microsoft announced that they’re buying Nokia for $7.2 billion. Apple confirmed that they’ll be announcing their new iPhone on 10 September. And Google announced that the next version of the Android operating system will be called Kit Kat. O yeah, and that over 1 billion Android devices have been activated around the world.
It’s crazy to think that Google acquired Android in 2005 and, in just 8 years, they have managed to activate over a billion Android devices. This stat alone should blow your mind and get you thinking about the the future mobile landscape. The global population is currently sitting at 7.13 billion people. This means that roughly 1 in 7 people around the world have an Android device (although to be fair, some people might own more than 1 Android device but it’s still pretty impressive).
According to recent stats, roughly 80% of all smartphones sold around the world in the last quarter were powered by Android. And with the prices of entry level Android smartphones continuing to drop, it’s not hard to imagine Android’s growth continue to soar in emerging markets in the coming years.
Remember, Android is free for manufacturers to use, has a highly committed developer community and is designed to run on smartphones, tablets and other smart devices. Apple has been rumored to be launching a cheaper iPhone which may be unveiled later this month. Microsoft has hedged their bets on Nokia and Blackberry…well BlackBerry has a really good messaging app.
Taking the above into account, I think Android has a good shot in emerging markets.
Kit Kat is also a really good name for the next version of Android. It’s much more consumer friendly and much better than Google’s other option: Key Lime Pie. According to TechCrunch, a deal for Google struck a deal with Nestle to use the Kit Kat brand in less than 24 hours with no money changing hands. This was another brilliant move by both parties as it will lead to massive exposure for Google and Kit Kat. Kit Kat have already rebranded their Facebook page and released a video that parodies the world of tech. Expect to see much more from Google and Kit Kat in the next few weeks.