How Africa Accesses Facebook on Mobile 2014
About a year ago, I took a look at how Africa accesses Facebook on mobile as part of a project for a course run by the ODMA (the Ogilvy Digital Marketing Academy). I sourced all of the data from Facebook’s ad planning tool and broke the data down into:
- Total Facebook users by country
- Total mobile Facebook users by country
- Total mobile users accessing Facebook on Feature phones, on Android, on iOS, on BlackBerry and on Windows Phone.
Facebook recently announced that there are over 100 million people in Africa using Facebook, half of all Africans connected to the internet. And since it’s been a year since my original post, I decided it was time to relook how Africa accesses Facebook on mobile in 2014.
Last year, I mainly looked at the five countries with the largest number of Facebook users. This year, I looked at how many people were using each mobile platform to access Facebook across the continent. Here are the results:
- 40,817, 600 African access Facebook on Android devices
- This accounts for roughly 45% of mobile Facebook users in Africa
- The number of Africans using Android devices to access Facebook has increased 244% in the past year
- 35,533,600 Africans access Facebook on Feature Phones
- This accounts for roughly 39% of mobile Facebook users in Africa
- The number of Africans using Android devices to access Facebook has increased by 19%
- 6,209,240 Africans access Facebook on iOS devices
- This accounts for roughly 7% of mobile Facebook users in Africa
- The number of Africans using iOS devices to access Facebook has increased by 58%
- 5,778,880 Africans access Facebook on BlackBerry devices
- This accounts for roughly 6% of mobile Facebook users in Africa
- The number of Africans using Blackberry devices to access Facebook has increased by 3%
- 1,649,440 Africans access Facebook on Windows Phone devices
- This accounts for roughly 2% of mobile Facebook users in Africa
- The number of Africans using Windows Phone devices to access Facebook has increased by 146%
Some General Observations from the Data:
- Compared to last year, more Africans are using Android devices (although this may include tablets) to access Facebook than Feature Phones. Bear in mind that this doesn’t mean that there are more Android devices than feature phones in Africa.
- All the use of all mobile platforms to access Facebook grew over the past year
- Android enjoyed triple digit growth in the majority of African countries in the study – this growth may increase in coming years as Google launches Android One in Africa
- The number of Facebook users in Africa grew by 26% in the past year with 92% of users accessing the service on mobile devices
A Note on the Data:
All of the data used in this post was sourced directly from Facebook’s Advertising Tool. To the best of my knowledge, all of the above data is as accurate as possible at the time of originally publishing this post. If there is an error in the data, it may be my fault (please let me know if you find something wrong). If I was not at fault, then Facebook was drunk. You can find a full PDF of the data here. If you would like it in an editable spreadsheet, please let me know and I will gladly supply it.
I have tried my best to not be misleading with the data in this post. You are free to reuse any of the figures in this article but please do so in context – this is important to make both you and myself seem less stupid.
Snapchat’s Secret Sauce
It seems like every other day that someone announces another Snapchat clone. Facebook had Poke, then Slingshot. Both failed. Path redesigned their chat app to be more ephemeral in nature. Instagram launched Instagram Direct for private sharing and is even testing a new private photo sharing app called Bolt.
Why is everyone trying to be Snapchat and why is Snapchat still ahead of the game. I’d like to argue that Snapchat has a secret sauce. Here’s why:
1. Snaps are Super Expressive
You can share photos and videos with lots of apps, so what makes Snapchat so special? The answer is that a snap is not just a photo. By allowing users to add text, apply filters and draw on their photos and videos, Snapchat offers their users a way to be both highly creative and super expressive. Now when you combine this with the ephemeral nature of Snapchat, you create a way for users to share moments, big or small, in a way that is more natural than most other social networks.
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Now if you compare Snapchat to some of it’s “competitors”, you’ll see that they haven’t perfected this perfect balance of expressiveness and ephemerality. Poke was just a pure clone of Snapchat with none of the coolness factor. Slingshot arguably comes close but requires an awkward sling to unlock mechanic. Bolt emphasises speed over creativity. Most other ephemeral apps are using the feature as a gimmick. And Instagram Direct just doesn’t allow users to be expressive enough. You can only do so much with Instagram’s selection of filters which is why people have started editing their photos in 3rd party apps like VSCO CAM.
Also, Instagram is just not a private social network. Like Twitter, you want as many people to see, like and comment on your photos while getting as many followers as possible. Instagram is one of the fasted growing and most exciting social networks at the moment. Why they want to be Snapchat instead of Instagram is something I just don’t get.
2. Snapchat has made smarter product decisions
You don’t often hear Snapchat announce new features but when they do, they are often well thought out, make the product better and receive overwhelmingly positive feedback. Some examples of such features include Snapchat Stories, Our Stories and Snapchat Chat. Snapchat Chat is particularly great and does an excellent job at keeping users in the app for longer.
If we look at (or pick on) Instagram, they’ve made a number of product announcements this year. Adding advanced photo editing features and redesigning the app to be more usable in emerging markets were great moves. Launching Instagram Direct, using Facebook Places instead of Foursquare for location data and even launching Bolt seem more misguided.
3. Snapchat is finding cool ways to monetise
Every social network faces the challenge of increasing the number of its users while making as much money as possible. This often involves making the service attractive to brands and by selling users to advertisers. Services have to get this just right because users don’t want to be spammed.
Snapchat is reportedly looking at alternative ways to monetise so that they don’t alienate their audience of “cool kids who use Snapchat”. Snapchat is doing their best to make the service more brand friendly while avoiding monetising through ads (because ads are lame). Some of their ideas include sponsored events (like EDC), sponsored geofilters and even a mobile payments service. If they can get this right, then Snapchat has an even brighter future than initially anticipated.
How to Predict any Trend in Social Media or Tech
The world of social media and tech is constantly changing and evolving. There always seems to be a brand new trend that could potentially disrupt everything. But there is also a lot of bullshit and buzzwords out there and not every trend will be the “next big thing” that takes off the way an industry of social media experts predicted. So how can you get better at predicting which trends will catch on and which trends will fail?
To answer this question, it’s worth looking back at the check-in; the once “next big trend” in social media and tech. Cast your mind back a few years back when “location” first became a buzzword. Google was dominating local search and trying to make Google Maps more social with products like Latitude. Foursquare was battling Gowalla to become the number 1 check-in app…and then there was a little app called Burbn.
Like Gowalla and Foursquare, Burbn was just another check-in app. All of these apps were all built on the assumption that people care about where their friends are at a given moment in time. But as time would go onto show, most people don’t care about where their friends are. Unless it’s somewhere cool but we’ll get to that…
With so much competition in the check-in space, Burbn would famously pivot into a little photo sharing app called Instagram, amass over 200 million users, popularise the selfie and get acquired by Facebook for $1billion.
Gowalla would also get acquired by Facebook but that was more an aqui-hire for Facebook to get more engineers. And Foursquare would become the best local search company in the world, but would never become a viable, mainstream social network. And the check-in? The check-in would ultimately become a feature that the majority of social media users seldom use.
Foursquare, Gowalla and Instagram – all three companies started at the same point but only one achieved massive success. Why?
My theory is that all three companies got the initial insight right but only one got the “expression” of that insight right. People do want to tell their friends that they are somewhere awesome. But instead of being a pin on a map, people want to show themselves being awesome, at awesome places, doing awesome things.
The mobile photo was the next big trend, not the check-in. For users, “location” wasn’t about metadata, it was part of the experience that they wanted to share, visually.
While this may seem like just another bit of “ancient” social media history, I believe it gives us everything we need to build a framework to predict whether something will be the next big trend in social media or tech.
It doesn’t matter if it is wearable tech or ephemeral messaging, whether a trend will succeed or not will depend on how it answers the following questions:
- Will this thing catch on with normal people? Will it catch on with enough people? Or will it catch on within a specific niche of people? A yes to anything at this stage is a minimum requirement.
- Is this thing worth worth the effort? Does it create enough value or sufficiently improve an experience? The bigger the yes at this stage, the more potential there is for the idea to succeed.
- Is this trend based on a compelling-enough insight about human behaviour? Is the execution or expression of that insight right or is there a better way to do the same thing? If there is a better way, try find it…
Just because something is technically feasible, doesn’t mean it is a good idea or will catch on with the masses. Today, ideas can come from anywhere, not just programmers or tech people. A few weeks ago at the SnapScan launch, Standard Bank spoke about a new trend where companies are breaking down the silos between R+D and the rest of the business, working with behavioural psychologists and crowdsouricng ideas to get fresh perspectives. But if you are looking for the next big thing, I think the above questions are a good place to start.
Marvel Unlimited Review
My initial attempt to review the Marvel Unlimited app turned into a rant about the merits of digital comics versus real comics. At the time, the Marvel Unlimited App was poorly designed and extremely buggy. But one year later, I can honestly say that Marvel Unlimited has become one of my favourite and most used apps. And after a recent and major update to the app, I think it’s finally time to do a proper review.
The App:
Marvel Unlimited is an annual subscription-based service that gives you access to roughly 13,000 digital comics that can be read on your smartphone, computer or tablet. It costs $69.99 (R700) a year which could be an incredible deal depending on how many comics you are going to read. For example, digital comics cost between $2 and $4. In the past year, I’ve read about 200 digital comics on the app, which means that I’ve essentially consumed at least $200 worth of comics. So if you like to geek-out hard, this could be the app for you.
When the app first came out, the comic book reading experience was quite clunky, very buggy and would often crash. Thankfully, this has been fixed in the recent update and the reading experience is on par with other comic book apps like ComixOlogy. Another feature that started working after the recent update is offline reading, where you can save up to 12 issues onto your device. This is incredibly handy if you have a Wi-Fi only device or are about to get stuck on a plane…
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The Content:
The sheer variety of comics available on the Marvel Unlimited app is still amazing, astonishing, incredible, fantastic and spectacular…It’s still pretty awesome having access to everything from classics from the Golden Age of comics to the latest issues of Marvel Now. No matter what type of Marvel comics you’re into, the app will keep you pretty well covered.
The only downside is that Marvel only loads a comic onto the app 6 months after it has been published. This is not a train smash, but if you like your comics fresh off the press, you will need to make another plan.
Despite this, I cannot overemphasise how many great titles are on the app. There are plenty of great Marvel Now titles including Uncanny Avengers, Brian Michael Bendis’ excellent run on All-New X-Men, Thor: God of Thunder (the most Sandman-like comic since Sandman) and Matt Fraction’s Hawkeye which is my favourite Marvel series ever. It has an entire issue told from the perspective of a one-eyed dog and is just generally fucking incredible. There is also the complete Age of Ultron series which will form the basis for the next Avengers movie (just saying).
There is no shortage of great comics on the Marvel Unlimited app. If you like reading comics, want to catch up with what’s happening in the Marvel Universe or just explore it; download this app and just give Marvel your money. I know it’s quite rare to write a review after spending almost a year using a product or service…but I have loved this service and look forward to spending another year in the Marvel Universe.
What Rocks:
- The updated app actually works
- Amazing, astonishing, fantastic and spectacular content
- Updated weekly with new mix of classic and recent comics
- Good value for geeks with lots of time on their hands
What Sucks:
- Newest comics are 6 months old
- Occasional bugs (although more and more of them are being squashed)
Rating:
8.5 out of 10
Android Wear: A Platform for Wearable Devices
by Adam Skikne
2014 is the year of the wearable. Everyone is talking about wearables and every device manufacturer is trying to sell you one. But what should a wearable do? And do we even need them?
These are they types of questions that have floated around the world of tech as we all wait for a company like Google or Apple to step forward and connect the dots for all other consumer electronics companies, showing them the way forward. Well a few weeks ago, Google unveiled a preview of Android Wear, a modified version of Android designed specifically for wearables. The good news: the dots have been connected beautifully. The bad news, at least for Apple, is that Android Wear might have just solved everything wrong with wearable devices.
Here are 5 reasons why Android Wear has positioned itself perfectly to win the war for being the dominant platform for wearable devices:
Usable UI:
Creating a usable UI has been a major problem that smartwatch manufacturers have been trying to solve over the past few years. Most smartwatch manufacturers have made the mistake of trying to shrink down the UI that’s already on your smartphone and just put it on your wrist. This has led to terrible experiences as most smartwatches are not as powerful as modern smartphones and have much smaller screens
Android Wear is powered by Google Now, Google’s contextually aware, card based system. Google has implemented a similar card-based system for Google Glass and it has been praised as an ideal UI for wearables, showcasing that it can work across a number of different form factors. This card-based approach to UI offers the perfect balance between information and interaction, reminding us why the wearable category so compelling.
Context:
The other side of including Google Now into Android Wear is context. The promise of wearable devices is the added value that can be created “in the moment” through contextual data. These devices will need to know things like has there been a traffic accident on the way to work? Has my flight been delayed? Am I missing the rugby to take my girlfriend out for our anniversary but still want to know what’s happening in the game?
All of this requires contextual data and no one is doing a better job at collecting and interpreting this data than Google. And while Android is free, Google Now is proprietary software. This means that if you are a wearable device manufacturer and you want context baked into your device, you pretty much need to jump on the Android Wear bandwagon. This is something that should be worrying Apple as they can’t compete with Google in this particular area.
Voice Actions:
If your wearable device has a screen, it will most likely be tiny. Which is fine if all you want your wearable device to do is just give you your latest notifications…but who wants that? That sounds lame. Of course you want to get these super cool contextual updates but you also want to do do something with them without taking out your smartphone.
Android Wear includes all the great work that Google has done with voice controls in Android over the past few years. One of Google’s goals is to create the Star Trek computer, a computer that can be controlled using natural language. It sounds incredibly geeky, but if Google can make talking to our computers seem normal, it will be a huge factor in ensuring wearables have mass market appeal.
Openness:
Android has an incredible amount of momentum behind it with over a billion Android smartphones and tablets being activated around the world in the past 8 years. Android is the most popular mobile OS in the world today and one of the reasons for all of this success is that it is open.
According to Business Insider’s recent report on the Internet of Things, the number of devices that will make up the internet of things is going to far exceed the number of both smartphones and tablets in the world. Judging from the recent smartphone and tablet wars, open systems will trump closed systems. If you want to build a world where everything can talk to everything, regardless of specs, screen size or manufacturer, Android seems to be the smart platform to use and Android Wear is going to be the thing that makes sure everything can keep on talking.
Custimisation:
One of Android’s key selling points over iOS has been cusomisation. But moving forward, we won’t be worried about customising our phone’s wallpapers or widgets. Every part of our lives and all the devices in them will be fully customisable. Starting with what kind of wearible you want and what you actually want it to do.
You want a smartwatch? A fitness tracker? A sleep tracker? A smart thermostat? A mask that measures air quality? Glasses that take videos? Hats that broadcast free wi-fi? A toothbrush that automatically books an appointment with your dentist? Whatever you can think of, someone will build it. And if I’m right about openness and custimisation, people will probably be building it on something like Android Wear.
WhatsApp: WTF?
by Adam Skikne
Earlier this week, Facebook acquired WhatsApp for $19 billion. And while everyone may have their opinion of why Facebook acquired WhatsApp, what they have planned for WhatsApp, or whether or not it was a good or a bad deal for Facebook, no one can definitively know the answer to any of these questions for sure at this moment in time.
Sure, the internet is full of people with opinions and the best way to take an opinion is with a pinch of salt. Having said that, Facebook’s decision to acquire WhatsApp for $19 billion could very well be the single worst decision in the history of business. Ever.
Here’s why:
1. 19 Billion Reasons
The great thing about WhatsApp is that it is incredibly simple and has focused on doing one thing particularly well. WhatsApp doesn’t collect your personal data and it doesn’t depend on advertising for revenue. WhatsApp is basically free for the first year and then charges you $1 a year thereafter.
So did Facebook acquire WhatsApp to collect more data? Did they acquire them to make money. The answer, at least at the moment, is ‘no’ on both accounts. In fact if every one of WhatsApp’s 450 million monthly users paid their $1 subscription, it would take WhatsApp just over 42.2 years to generate $19 billion dollars. This $19 billion would not be pure profit.
It would not be worth the same as $19 billion dollars is worth by today’s standards.
And we will probably not be using WhatsApp 42.2 years from now.
2. WhatsApp doesn’t automatically give Facebook Access to Millions of “Poor” People in Emerging Markets
Ok, so for many, WhatsApp is the default SMS or messaging app, especially for “poorer” people in emerging markets. But is Facebook’s play really spending $19 billion dollars to get WhatsApp on “poor” people’s smartphones just so that they can get them to use Facebook? That sounds stupid.
But if Facebook acquired WhatsApp to target the next billion people who will be accessing the internet for the first time in emerging markets, they have a big problem. WeChat.
WeChat offers the same functionality as WhatsApp as well as a completely mobile social network that can potentially replace Facebook for many users. And in a recent article by Quartz, while WeChat has 150 million users less than WhatsApp, each WeChat user is worth an estimated $95 each – making WeChat worth around $30 billion.
Not only are WeChat users worth more than WhatsApp users, WeChat is looking to aggressively expand into Western markets. WhatsApp will not only have to fight off WeChat’s superior offering in these markets but they will also struggle to gain traction in China (where WeChat comes from) because of WeChat’s head start and the fact that Facebook is pretty much banned in China.
3. Facebook Fails
I think Facebook has a lot of potential as a company. They have an enormous user base, all our data, tons of money and some super smart people. But they also have a terrible track record of announcing things that should revolutionize social media but fail miserably instead. Some of these Facebook fails include:
- The effect of changes to the News Feed algorithm for posts from friends
- The effect of changes to the News Feed algorithm for posts by brands
- @Facebook.com email addresses
- Facebook Graph Search
- Facebook Home (despite being a cool product)
- The HTC First (this was actually quite a cool entry level phone)
- Facebook Poke (to compete with Snapchat)
- Facebook’s controversial IPO
- Not being able to solve advertising on Instagram (although this may change)
- Instagram Video (to compete with Vine)
- Instagram Direct (once again to compete with Snapchat)
So even if buying WhatsApp is a good idea and fits perfectly into Facebook’s genius plans…things don’t always go according to plan. Especially for Facebook. After writing this post, I think I realise that the only possible reason Facebook bought WhatsApp wasn’t to increase revenues, get more data or even more users. The acquisition was most likely to prepare for the upcoming battle between with WeChat. Will the $19 billion dollars that Facebook spent on WhatsApp be worth it? We’ll find out as the battle unfolds on the tiny screens in our pockets.
Sony SmartWatch 2 Review
by Adam Skikne
Tech experts have predicted that smart watches are going to be the breakout product categories of 2014. The first smart watches are now available to consumers with the next generation being shown off at CES 2014. But what is it like to use a smart watch, what should they do and should you buy one? I was fortunate enough to get my hands on the Sony SmartWatch 2 to review.
Design and Hardware:
The design of the Sony SmartWatch 2 is quite impressive. With its square face, rounded corners and chamfered edges, the Sony SmartWatch 2 is a sleek device with a premium feel. It was definitely noticed when it was on my wrist and the majority of people who saw it became quite curious when they found out that it was a smart watch. So basically you can safely wear it in public without worrying if you look like an idiot.
Perhaps the most important feature of the SmartWatch 2 is its screen. And while the screen is bigger and brighter than the one found in the original Sony SmartWatch, I did wish it had a slightly higher resolution. Despite this, the SmartWatch 2’s screen is usable in most lighting conditions (including outdoors in bright sunlight) and manages to always stay on while conserving battery.
Battery life on the SmartWatch 2 is another plus. When I first unboxed the SmartWatch 2, its battery was about 65% full but still lasted me a good three days before needing to be recharged. The SmartWatch 2 charges via a micro USB cable which is quite convenient. It should be noted that the SmartWatch 2 is also water resistant. So if you ever wanted to check Twitter while you’re in the shower, this is the device for you.
Set Up:
Setting up the SmartWatch 2 is relatively simple as it pairs with any Android phone running Jellybean and above through NFC or Bluetooth. Unfortunately the Smart Watch 2 is not compatible with iOS devices. Once the devices have been paired, you are prompted to download the Sony Smart Connect app on your phone. The app allows you to find, link and control a number of other apps that have been specifically designed for the SmartWatch 2.
Through the Smart Connect app, the SmartWatch 2 can be linked to your phonebook, dialer, music player, SMS messages, Twitter, Facebook and various fitness apps like Endomondo and Runtastic. There are roughly 300 additional apps that you can be downloaded for the SmartWatch 2. The majority of these apps are lightweight and free but there are a few apps that offer very similar functionality. Still, these apps add additional functionality to the SmartWatch 2.
Using the SmartWatch 2:
The experience of using the SmartWatch 2 will vary based on your expectations of what a smart watch should do. Smart watches are set to become an increasingly important product category in the next few years but it is still a product category that needs to be better defined by device manufacturers.
The interface of the SmartWatch 2 should be familiar to anyone who has used an Android phone. You can swipe through installed apps and the SmartWatch 2 even has the standard back, home and options buttons found on most Android devices.
The SmartWatch 2 primarily acts as second screen that allows you to view notifications on your wrist and perform basic tasks like controlling your music without the need for taking your smartphone out of your pocket. The notifications that pop up on your wrist can make it easier to spend less time looking at your phone, which is good. However, it’s very easy to become inundated with notifications depending on which services you link with the SmartWatch 2. Messages and social media updates can be problematic but the settings for these apps can also be tweaked to improve the experience.
There are a few snags. The SmartWatch 2 does well with text based notifications but struggles with updates or emails that are image heavy. Your wrist will ring when you get a phone call but you can’t answer the call or speak into the watch. These are not faults per se but maybe just missed opportunities. I have no doubt that these features and capabilities will be included in either future iterations of the Sony SmartWatch. You can already find them in competing products like the Samsung Galaxy Gear but at a slightly higher price point.
Wrap Up:
The smart watch is a product category that currently doesn’t have mainstream appeal but this is will likely change over the next year or so. If you are an early adopter or love the idea of smart watches, then the Sony SmartWatch 2 is a definite contender. It is well designed, compatible with a wide range of Android phones and is supported by a number of specially designed third party apps.
On the spectrum of available smart watches that are currently available, I would say that the SmartWatch 2 fits in between the Pebble and the Samsung Galaxy Gear in terms of price, battery life, device compatibility, build quality and apps. If you are in the market for a smartwatch, I would recommend that you look into these three products and see which one suits you best based on your individual needs.
Final Score: 6.5 out of 10
I got my Sony SmartWatch 2 review unit from the fine folk at the Orange Online store. They stock the Sony SmartWatch 2 (available from R1995.00) as well as the Pebble Smartwatch and the Samsung Galaxy Gear. If you enjoyed the review or are in the market for a smart watch, feel free to visit them at http://store.orange.com/za/p_orange_home.aspx
Everything you need to know about Snapchat in 10 seconds (give or take)
by Adam Skikne
1. What is Snapchat?
Snapchat is an app that allows you to share pictures and short videos that delete themselves after 10 seconds. You can also draw or write on your pictures. It’s more fun than it sounds.
2. That sounds stupid. Why would people use Snapchat?
Young folk are getting tired of the fact that everything you do or say online sticks around forever. Sometimes, you just want to share something and not have it recorded until the end of time.
3. Is this the app everyone uses for sexting?
Apparently but not really. I get a decent amount of snaps from friends everyday. So far, not a single sext. But if you do want to sext (am I using that word correctly?) you can add me: adamskikne
4. Can’t people just screengrab your snaps?
Yes, but it’s cool. Some snaps are just too awesome not to save. Plus you get a notification when someone screengrabs your snap. So you know if you need to start panicking.
5. Why is everyone talking about Snapchat?
Facebook reportedly offered $3 billion to acquire Snapchat. Facebook got turned down.
Google reportedly offered $4 billion to acquire Snapchat. Google got turned down.
6. That’s crazy. How many people are on Snapchat?
It’s tough to say. Snapchat isn’t confirming the total number of active users.
7. Ok…so why the billion dollar offers?
There are more snaps sent each day than the number of photos loaded onto Facebook.
8. Should Facebook be worried?
Facebook shouldn’t be worried about Snapchat per se. Facebook should be worried that young people think that Facebook is boring and aren’t using it as much as they used to.
9. Is Snapchat worth billions of dollars?
Probably not. They haven’t figured out a way to make money and people are very fickle when it comes to the next hot app. Plus a lot of their metrics are very misleading at the moment.
10. Can brands use Snapchat?
Yes and no. Seriously, this is taking way longer than 10 seconds. I guess you could use Snapchat’s relatively new Story feature to create a feed of pictures and videos that live for 24 hours before deleting themself. I’m sure Snapchat is probably looking at new features specifically for brands. To be safe, just stick to Facebook and Twitter and quit trying to look smarter than you really are by trying to find “the next big thing” in social media.
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You can get Snapchat on the Google Play Store and the Apple App store.
*No turtles were harmed in the making of this post
How Africa Accesses Facebook on Mobile
by Adam Skikne
We’ve often heard that Africa is the next big opportunity for businesses and brands. We also heard that social and mobile are two factors that are going to shape the way that business is conducted in Africa. So with this in mind, I thought it might be worthwhile to try shed some light on how how Africa accesses Facebook, the world’s largest social network, on mobile.
It sounds like a simple question but the answer is a bit more complicated. We should all know that there are a number of social and economic factors that make each African country unique in their own right. But through data from Facebook, we may be able to shed some light on the current mobile landscape in Africa and make some predictions about how it will change in the next few years.
How Africa Accesses Facebook in Africa
If you look at Africa as a whole, there are over 77 million Facebook users with over 51 million users who access the service on mobile. It is interesting to note that the ratio of Android to Blackberry devices in Africa is over 2:1 – (although this may include Android tablets). But this only provides a broader picture, so for your convenience, I’ve broken down the data for the five largest countries in Africa, based on the number of mobile users (a full PDF of all the data for 50 African countries can be found at the bottom of the page)
1. Nigeria
How Nigeria Accesses Facebook on Mobile
87% of Nigerian Facebookers access the social network from mobile devices. 68% of these mobile users use feature phones while another 18% use BlackBerries.
2. South Africa
How South Africa Accesses Facebook on Mobile
93% of South African Facebookers access the social network from mobile devices. 47% of these mobile users access Facebook through a feature phone while another 30% use BlackBerry devices.
3. Egypt
How Egypt Accesses Facebook on Mobile
FUN FACT: Egypt has the largest number of Facebook users in Africa but only the third highest number of mobile users. 45% of Egyptians use feature phones to access Facebook with another 38% using Android devices.
4. Morocco
How Morocco Accesses Facebook on Mobile
Only 55% of Moroccan Facebookers access the social network on mobile. 39% of these users do so on feature phones while 37% of users use Android devices. It shouldn’t be long before the most popular way to access Facebook on mobile is on an Android device.
5. Kenya
How Kenya Accesses Facebook on Mobile
85% of Kenyan Facebookers access the social network on mobile. Like Nigeria, a large percentage of these users (71%) do so on feature phones. Unlike Nigeria and South Africa, the next most popular platform is Android.
Some General Observations from the Data:
- Feature phones are still king
- Android’s market share is gowing in a number of a of African countries
- BlackBerry is still prevelant but only in a select number of markets
- iOS has found a niche in a number of markets but is not widely used
- Microsoft should quit now or start making Android devices
A Note on the Data:
All of the data used in this post was sourced directly from Facebook’s Advertising Tool. To the best of my knowledge, all of the above data is as accurate as possible at the time of originally publishing this post. If there is an error in the data, it may be my fault (please let me know if you find something wrong). If I was not at fault, then Facebook was drunk. You can find a full PDF of the data here. If you would like it in an editable spreadsheet, please let me know and I will gladly supply it.
I have tried my best to not be misleading with the data in this post. You are free to reuse any of the figures in this article but please do so in context – this is important to make both you and myself seem less stupid.
Android Kit Kat
Android Kit Kat
by @adamskikne
It’s been a crazy 24 hours in the world of tech. Microsoft announced that they’re buying Nokia for $7.2 billion. Apple confirmed that they’ll be announcing their new iPhone on 10 September. And Google announced that the next version of the Android operating system will be called Kit Kat. O yeah, and that over 1 billion Android devices have been activated around the world.
It’s crazy to think that Google acquired Android in 2005 and, in just 8 years, they have managed to activate over a billion Android devices. This stat alone should blow your mind and get you thinking about the the future mobile landscape. The global population is currently sitting at 7.13 billion people. This means that roughly 1 in 7 people around the world have an Android device (although to be fair, some people might own more than 1 Android device but it’s still pretty impressive).
According to recent stats, roughly 80% of all smartphones sold around the world in the last quarter were powered by Android. And with the prices of entry level Android smartphones continuing to drop, it’s not hard to imagine Android’s growth continue to soar in emerging markets in the coming years.
Remember, Android is free for manufacturers to use, has a highly committed developer community and is designed to run on smartphones, tablets and other smart devices. Apple has been rumored to be launching a cheaper iPhone which may be unveiled later this month. Microsoft has hedged their bets on Nokia and Blackberry…well BlackBerry has a really good messaging app.
Taking the above into account, I think Android has a good shot in emerging markets.
Kit Kat is also a really good name for the next version of Android. It’s much more consumer friendly and much better than Google’s other option: Key Lime Pie. According to TechCrunch, a deal for Google struck a deal with Nestle to use the Kit Kat brand in less than 24 hours with no money changing hands. This was another brilliant move by both parties as it will lead to massive exposure for Google and Kit Kat. Kit Kat have already rebranded their Facebook page and released a video that parodies the world of tech. Expect to see much more from Google and Kit Kat in the next few weeks.
