http://electricsheep.co.za Bl33ts for the Digital Age Wed, 17 Sep 2014 13:15:33 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 http://electricsheep.co.za/why-data-isnt-the-future-of-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=why-data-isnt-the-future-of-advertising http://electricsheep.co.za/why-data-isnt-the-future-of-advertising/#comments Mon, 04 Nov 2013 14:54:39 +0000 http://electricsheep.co.za/?p=178 by Adam Skikne Advertising people like to talk a lot about data. There is a commonly held belief by many people in the industry that data is the future of advertising. And while I do believe that data has the potential to revolutionise advertising, I also can’t shake the feeling that a lot of people talking about data don’t actually know a lot about it. So without any further ado, here is why advertising people should calm down a bit when talking about the future of advertising and data: 1. Businesses Already Have Plenty of Data Most marketers paint data […]]]> http://electricsheep.co.za/why-data-isnt-the-future-of-advertising/feed/ 0