http://electricsheep.co.za/bigish-data-and-the-big-screen/?utm_source=rss&utm_medium=rss&utm_campaign=bigish-data-and-the-big-screen Bl33ts for the Digital Age Tue, 23 Sep 2014 12:27:08 +0000 hourly 1 https://wordpress.org/?v=4.0.38 http://electricsheep.co.za/bigish-data-and-the-big-screen/#comment-3727 Fri, 04 Jul 2014 07:51:41 +0000 http://electricsheep.co.za/?p=475#comment-3727 In the days of netflix and torrents, R62 is a lot to ask customers to shell out for a movie, not to mention the mark-ups on snacks. I know in my experience, people avoid going to movies unless they’re extravaganzas that the big screen will help you appreciate. Godzilla? Movie theatre. The average Will Ferrell comedy? On laptop in bed. The solution may be to lower prices across the board and go for volume.
I think special events are the greatest of great ideas. Movie theatres have a problem in that as social tools they’re both more and less effective than having people over to your house. Going to a movie is a handy arrow in the social quiver and you can don’t have to worry about whether you have enough couches for all your geek friends who want to see the latest Hobbit movie, but you can’t interact with each other the way you’d have more leeway to do at home.
But when I was a kid, there was a small independent movie house in my neighbourhood that rented theatres out for birthday parties, etc. As well as private parties, potential customers could include hobby societies (A science club might attract new members with David Attenborough’s Planet Earth on the big screen, or the scifi society could arrange a Star Wars marathon). Provide a modest buffet afterwards, and it’s a party.

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